![]() | ![]() | ||||||||||||||||||||||||||
Tip: Graphic designers and copywriters! Unite with the ol' Alt TagAs security threats grow, email packages (Outlook, Thunderbird, even the online services) are blocking images from commercial sites. Even good ol' Bean News' images get blocked. But a way to get around this, and still deliver your messageespecially if your images are just text blocksis to use alt tags. Use alt tags to deliver your message Alt tags have been used from the very beginning when Netscape's image-rendering browser became the de facto (there was once a text-based browser called Lynx that I used at my first job)
The great thing about Alt tags is that you can go beyond what the image is saying. For instance, the image here says: [do you need] web copy? white papers? brochures? The Alt tag can repeat what the image is conveying, and then go a step further to create a call to action, such as, "Do you need Web copy, white papers, or brochures? Call us! 773-562-6093." And, since most modern browsers display, by default, the Alt tag when you hover your mouse over the image, you can have the best of both worlds.
TipsMicrosoft Word Adobe Acrobat General Outside the cubicle
walls |
Our Writing Services
Carolyn C.,
Director, Global Marketing
T. Gorman,
Manager
B.S, Copywriter | ||||||||||||||||||||||||||
| tel: 773.764.6413 | fax: 773.913.0418 | info@jumpbean.com | |||||||||||||||||||||||||||
| © 2001-2008, Jumping Bean Communications. All Rights Reserved. | |||||||||||||||||||||||||||