Small Businesses! Use PR to increase sales

When first starting out, most small businesses are focused on the cost of running their business, and the return on their inventory (or service). Getting people to use your service or buy your product is, after all, the goal.

And when you're in a recession, you not only need to tell people why they need your product or service—you need to do it quickly, effectively, and without it costing a fortune.

Then why is marketing so often overlooked?

Marketing is often deemed expensive, a luxury, and therefore, "not as" important. And when it's not overlooked, it's oftentimes a hand-painted sign announcing sales. Or flyers printed on an old ink-jet. Things that can actually do more damage to your business and its reputation.

Just because you're small doesn't mean you need to think small

That's why small businesses can really benefit from marketing that doesn't up eat your savings.

Public Relations, aka PR, is one of those things all businesses, from the big girls/boys to the small mom-and-pops, can benefit from. PR isn't just press releases and talking points to the press. It's relating to the public.

And it doesn't have to cost an arm and a leg

With a simple viral campaign (hiring college students to hand out leaflets/flyers, or doing it yourself) you can broaden your market beyond your regular buyers by increasing awareness. Awareness that you exist, and that you're in business!

According to a Proctor and Gamble survey:*

• "PR delivers significant [return on investment] overall, much greater than advertising, and provides a halo effect over other marketing tactics
• "PR showed an overall 275% ROI
• "PR delivers high ROI with relatively low spend in comparison to other marketing vehicles"

And that's where Jumping Bean comes in

We can help you with your PR campaign by:

• Writing your press releases as well as flyers and direct mail
• Creating your emails and landing pages for your Web site
• Partnering with graphic designers and printers who can help you cut costs on print

Pick up that phone and call (773) 562-6093, or send us an email.

*PR is Sooooo Important During These Critical Times