Need to generate more sales leads? Do it with an article or white paper

You may think that all marketing folks do is direct mail. After all, it's what you get in the mail, pops up on Web sites, and blinks endlessly in your email.

But what really sells product for corporations isn't "in your face" marketing, but gentle yet firm cajoling. Cajoling with facts and graphs: Articles white papers.

But can you hear the groans? I don't know any copywriter who really likes to write long-form copy. As writers, we know it needs to be done, but it's not very exciting or sexy. Why don't you give us a buzz?

Promoting benefits

Long-form pieces such as articles and white papers are designed to promote the benefits of your service or technology in an intelligent way as it related to a particular problem.

At Jumping Bean, you can say we've specialized in long-form, especially white papers. We can do everything from a 5-page executive summary (aka application note) to a 20-page monster.

Take a look at some pieces we've done over the years:

• Do you have accrete forecasts for your company for next year? How about in 5 years? Take a look at this paper for SPSS >>
• Need to improve your telecom cost management? Find out how OptTelCon did it>>
• Don't know the best way to manage your network? Catbird can show you how >>
• Have insurance companies been able to take advantage of technology? Not sure of the answer? Read more tips from National Underwriter>>

We've done dozens of white papers for the technology industry over the last 10 years for companies such as SPSS, Oracle (Stellent), Novarra, and a host of others.

Make your writers happy and relieved! Give us a buzz as well their white papers! We'll get started toute-de-suite.

Our Articles

Direct Mail
8 Tips to Significantly Improve Your Email Response
Is your direct mail being read?
Put together a product or elearning course catalog
Touching the Prospect's Emotions in Your Sales Letter
Writing effective landing page

Web
Increase sales with keyword-rich hyperlinks
Writing effective landing page

Multimedia
Video is as hot as an Arizona sun

Connecting with your customers
Communicate the right messages in all of your marketing materials
Do you have an Elevator Pitch?
How do you market to techies/developers? Search engines, articles, and more
Opening sentences that close the sale
Touching the Prospect's Emotions in Your Sales Letter
Video is as hot as an Arizona sun

Misc
Accomplish your marketing goals with a well-developed marketing plan
Set the tone with the creative platform
Make your PowerPoints stand out