Do you have an elevator pitch?

Imagine this: You're in an elevator with a new client. The client asks you pointblank, "So, why should I buy your service, and not Acme's?" If the first word out of your mouth is, "Um," you've lost the contract. And "Um" isn't even a word!

To keep that customer in the palm of your hands, the first words out of your mouth should talk about:

• The problem your product or service can solve
• What the value proposition is, i.e., how do you solve that problem
• How your client would make the bucks with your service
• Plus, it needs to be succinct—from the lobby to the executive floor

If your client has more questions than answers, you need to go back to the drawing board. Your elevator pitch should be irrefutable. We developed one for a local NPO, we can do it for you.

Let Jumping Bean craft an elevator pitch just for you. Try it out on your parents or grandparents to see if they understand it. If they do, SCORE! Contact us now.

Related articles
The Elevator Pitch (video) (try to look past the fairly annoying guy!)

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