How do you market to techies/developers? Search engines, articles, and more

Having trouble marketing to engineers, software developers, and networking specialists? At Jumping Bean, techies are our core business. We have developed marketing copy (Web sites, brochures, white papers, magazine articles) and technical documentation for the tech industry for over 14 years.

And we know how to reach them so you get that sale:

Search engines
Google should give penance to the tech world. Techies don't necessarily go to a specific Web site; they use search engines to find what they're looking for. Using the right key words will do wonders for your site's visibility.

Your Web site
And when techies do find your Web site, you better make sure the goods are out in the open. At Jumping Bean, we work with you to develop copy that search engines will find. We've worked on a number of Web sites focusing on the tech industry.

Trade magazines/white papers
Detail-rich articles and white papers are key to reaching techies. Take a look at some of our published articles and white papers.

Blogs
Blogs are a great, customer-facing tool, and allow you to take the pulse of what your customers need.

Related links
Read more about marketing to developers from Marketing Sherpa's "Market to Engineers." (Subscription)

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