"As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy."

That advice was given to me by my manager at Open Port Technology. And it's one of the best pieces of advice I've ever received.

Read more below:

Opening Sentences That Close the Sale

http://www.businessknowhow.com/marketing/opening-sentence.htm
by Karon Thackston

It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Why? Because - after the headline - the first sentence in any paragraph is what gets read most often. After that point, customers usually skip to the next section unless they feel compelled to keep reading. That means your job, as the copywriter, is to entice them into each segment, so they will consume as much of your copy as possible.

For more information on writing sentences that close the deal, visit Business Know-how Web site.

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